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Would you like to try something interesting? It had been 10 years since Narita, the designer of Nanafu, had received that phone call. The voice belongs to the second-generation president of a long-established factory in Asakusa that has been producing high-quality Japanese cut-and-sew clothing for 70 years. At that time, we were in the midst of the coronavirus pandemic. The fashion industry was hit hard, with long-standing factory partners going bankrupt and production demand plummeting. The textile industry, which was mostly domestically produced 30 to 40 years ago, has now switched to overseas production, with the domestic production rate falling...

Thank you very much for your continued patronage of Nanafu. The city is vibrant and the season for winter is upon us. From Saturday, November 29th to Sunday, December 7th, KASHIWA, a long-established furniture brand in Hida Takayama, Gifu Prefecture, with a history of 80 years, will be opening a pop-up store in their Aoyama, Tokyo showroom for a limited time. A special space where the craftsmanship of Hida Takayama and YUKATA wear come together The venue for this event will be "KASHIWA TOKYO," located in the sophisticated Aoyama district. You can take your time to browse Nanafu's YUKATA wear...

Thank you very much for your continued patronage of Nanafu. Autumn is upon us and the air is pleasant. For three days from Friday, October 24th to Sunday, October 26th, we will be opening a limited-time pop-up store in Asakusa, where Nanafu is based, featuring our new Fall/Winter 2025 collection. You can try out this year's Fall/Winter collection At this pop-up store, you can try out the just-announced 2025 Fall/Winter Collection before anyone else. The store offers a selection of items perfect for the upcoming season, with rich colors and warm textures. Of course, we also have popular staple items...

Thank you very much for your continued patronage of Nanafu Yukata Roomwear. We would like to inform you about our shipping schedule during the Obon period. Due to the Obon holiday, we will be suspending some shipping operations during the following period. ■Shipping schedule during the Obon period [Orders subject to shipping suspension] Orders placed after Saturday, August 9, 2025 [Shipping resumption date] Shipments will resume sequentially from Monday, August 18, 2025 We apologize for any inconvenience or trouble this may cause our customers, and we appreciate your understanding.