It's the season when the city comes alive and the footsteps of the end of the year can be heard.
How are you all doing?
As the weather gets colder, spending time in a warm room is the ultimate luxury. Here, we will introduce the "Top 3 Popular Items" that were especially loved by many customers during this fall/winter season (October to December).
We will introduce the yukata, haori, and obi selected by Nanafu, along with the thoughts of the makers. As a way to end the year, as a treat for yourself, or as a gift for someone special, we hope you will find a piece of clothing that warms your heart.
[Yukata Category] Enjoy the texture of the materials, the stars of winter
The yukata is the part of your body closest to your skin that determines your comfort.
This winter, items that not only look beautiful but also feature a focus on texture have taken the top spots.
No. 1: YUKATA Double Jacquard (Botanical) WOMAN
Taking the top spot is the seasonal limited edition color, Jacquard White.
This is a highly recommended item this season, with many people falling in love at first sight in the pop-up store window.
The moist, thick texture and soft warmth cannot be conveyed through a photograph alone.
In fact, this material is also practical in that it does not wrinkle easily even when squeezed tightly.
This botanical design will keep you looking attractive and will last until the chilly early spring months.
2nd place: YUKATA Natural (Navy) Men
The softness of 100% cotton is the appeal of this "Natural" series.
The deep navy color makes it less likely to get dirty during meals, giving you a sense of security when relaxing at home.
It has such a solid reputation that people say, "If you're not sure what to choose, this is it," and it continues to be chosen as a surefire choice for gifts.
3rd Place: YUKATA Bicolor (Black x Purple) Women's
"Just wearing it makes me feel good"
The black and purple two-tone color was the one we received the most feedback on.
The combination of purple, a color that has been considered noble since ancient times, and chic black makes you stand tall and exude a dignified air.
It is also popular among men and is a piece that will add a little drama to your everyday life.
[Haori Category] High-quality outerwear that embodies warmth and culture
It can be used to regulate your body temperature in your room, as well as for short outings.
Nanafu's haori combines the lightness of a cardigan with the elegance of a coat.
No. 1: HAORI Cardigan Wool (Deep Blue)
This blue-green (Deep Blue) was chosen by the most people, regardless of gender.
The exquisitely nuanced color, which is neither navy nor deep green, gives the impression of being a stylish person just by putting it on.
It has a soft feel and does not have the prickly feeling that is characteristic of wool.
This is the No. 1 item that combines comfort and beauty, making you want to wear it all the time, whether you're working at your desk or relaxing.
No. 2: HAORI Cardigan Wool (White)
Creamy white is the color that makes a woman look the most adorable.
Rather than pure white, the ivory color blends well with the skin, creating a gentle and elegant look around the face.
Pair it with the "Jacquard White" which won first place in the yukata category to create an outfit that exudes the transience and beauty of snow.
This is a versatile piece that can also be used as an outer layer in early spring.
3rd place:HAORI Wool (Navy)
For those who get cold easily and just want something warm.
This item boasts coat-level warmth, made with luxurious wool from Bishu, one of the world's three major wool producing regions.
It is thick and sturdy, yet surprisingly light and stretchy.
The wide armholes allow you to wear a thick knit underneath without feeling bulky. It is also a popular gift for men and fathers.
[Obi Category] Adult accessories that add a playful touch
An obi that elevates a yukata worn as loungewear into a more Japanese look.
This season, items that play with texture were popular.
1st Place: OBI Reversible (Velor Paisley)
This season, the velour obi has an overwhelming presence.
The glossy sheen of the paisley pattern has many customers falling in love at first sight and purchasing it.
Not only does it look gorgeous, but it also has the functionality of keeping your stomach warm, which is a great feature in winter.
"Because it's inside the home, it's important to make it as gorgeous as possible."
This is a watch that will satisfy the playful spirit of adults.
2nd Place: OBI Jacquard (Komon Reversible)
For those who prefer a chic and cool look over cuteness.
The modern small pattern has a Japanese feel to it, but also gives a crisp finish to the space.
When men wear it with a black yukata, it creates a very elegant and stylish look.
3rd place: OBI Reversible (White)
Sheer organza and a three-dimensional check pattern.
This light and airy obi is a great supporting actor that complements any yukata.
It creates a cute and mature look especially when paired with a white haori coat. Having one will greatly expand the range of your outfits.
lastly
What were your predictions for this ranking?
It was clear that they value both the "reassuring feeling of a classic" and the "exhilaration of a seasonal product."
Finally, we would like to inform you about deliveries during the New Year holidays.
The final shipment of the year will be for orders placed by 10:00 AM on Thursday, December 25th .
To reward yourself for your hard work throughout the year, or to spend some peaceful time with someone special.
We hope that Nanafu's items will add some color to your New Year's celebrations.
If you have any questions about choosing products or sizes, please feel free to contact us via LINE, Instagram DM, or email.
We look forward to receiving messages from you.
