USHIWAKA Special Feature ③: Setta That Can Be Worn Anytime, Anywhere, with Freedom
Hello, this is Morishima, manager of Nanafu. I've previously discussed USHIWAKA, covering:① "WHY: Why it was created"https://nanafu.tokyo/blogs/column/ushiwaka-series-1② "WHAT: What its structure is like"https://nanafu.tokyo/blogs/column/ushiwaka-2Today, I'd like to talk about:③ "HOW: How to use it, and how we hope you'll use it." In short, please feel free to use it anywhere. On days you walk around the neighborhood in a T-shirt and jeans.On days you go out in the city in a more refined outfit.On days you wear a yukata and stroll through Asakusa.On days you try pairing it with a kimono. We want you to enjoy it with any...
USHIWAKA Special Feature Vol. 2: We fundamentally changed the structure of the thongs.
Hello, this is Morishima, the manager of Nanafu. Last time, I talked about "why we decided to make setta sandals." This time, I'd like to delve a little deeper and specifically explain how USHIWAKA differs from existing setta sandals. Previous article: USHIWAKA Special Feature ① Why did Nanafu decide to make setta sandals? Why are setta sandals so tiring? I personally like the design of setta sandals. Their appearance, atmosphere, and the special feeling of wearing something Japanese. However, whenever I actually wore them and walked for a long time, I always regretted it (bitter laugh). When I wore...
USHIWAKA Special Feature ① Why we decided to make even setta at Nanafu
Hello, this is Morishima, manager of Nanafu. Starting April 4th, the "USHIWAKA" (New Structural Leather Setta) will be available for pre-order (support) through crowdfunding on Makuake. Why did Nanafu decide to make setta? Today, I'd like to tell you that story. An idea four years in the making The impetus came from customer feedback."I wish Nanafu would release setta.""I want you to make sandals too."As we received these comments, the desire within us grew to "create something unprecedented if Nanafu were to make it." This idea had been brewing for about four years, since the brand's second year. However,...
The soft, light, and "comfortably warm" HAORI cardigan makes a great winter gift.
The season has completely turned to winter, and we can feel the cold on our skin in the mornings and evenings. I suddenly looked at the calendar and saw that it was almost December. At this time of year, we often give gifts to ourselves for working hard throughout the year, or to loved ones who always support us... You will probably find yourself spending more time thinking about the happy faces of others. We have prepared a special piece to suit your current mood. We at Nanafu bring you the new "HAORI Cardigan." It is surprisingly light and moist....
