Hello, this is Morishima, manager of Nanafu.
I've previously discussed USHIWAKA, covering:
① "WHY: Why it was created"
https://nanafu.tokyo/blogs/column/ushiwaka-series-1
② "WHAT: What its structure is like"
https://nanafu.tokyo/blogs/column/ushiwaka-2
Today, I'd like to talk about:
③ "HOW: How to use it, and how we hope you'll use it."
In short, please feel free to use it anywhere.
On days you walk around the neighborhood in a T-shirt and jeans.
On days you go out in the city in a more refined outfit.
On days you wear a yukata and stroll through Asakusa.
On days you try pairing it with a kimono.
We want you to enjoy it with any outfit, in any situation, without being tied to a particular style.
Like a well-tailored pair of sneakers.
Whether it's for Western clothing or Japanese attire, usable in any situation—
We've designed and crafted it with this in mind.
This has been a core value since Nanafu's YUKATA wear was launched:
"Bringing the charm of Japanese tradition into daily life."
We deliver Japanese wear, such as yukata and haori, that seamlessly fits into your current lifestyle, not just for special occasions.
This philosophy is also carried on by USHIWAKA.
When you feel like wearing it today, just slip it on and go.
Whether in casual attire or something a bit more formal.
With yukata or kimono. We hope it finds a place in your daily life as a partner for your feet.
Tomorrow is the day!
Pre-sale on Makuake is scheduled for April 4th (Saturday) at 9:00 PM.
