"Bringing Japanese aspirations into your everyday life"
Asakusa
A town that continues to thrive since the Edo period, with the skills and spirit of artisans
In this place where Japanese culture flourishes and connects with the world
We thought
A beautiful Japanese tradition: "Yukata"
Its dignified appearance
An item to be admired and worn only on special occasions
But the beauty of it all
More freedom
What if it felt closer to you?
In the midst of busy days
What if there was a moment when you could suddenly rediscover the spirit of harmony?
We have a deep respect for tradition
Making "YUKATA" a part of modern daily life
I remade it
Free yourself from the hassle of dressing
Incredibly comfortable stretch material lets you move with ease
The sophisticated design blends in with the modern cityscape.
It fills the wearer with an exhilarating feeling.
The careful handiwork of Asakusa's craftsmen
With assured quality and warmth
What Nanafu wants to deliver
More than just clothing
Feeling at ease every time you wear it
Bringing the beauty of Japanese culture into your everyday life
A simple and rich time
"Bringing Japanese aspirations into your everyday life"
That is our wish and promise.
Nanafu
"Japanese Elegance, Everyday."
From Asakusa. A town where the spirit and skill of Edo-period artisans endure, where Japanese culture thrives and connects with the world. Here, we began to wonder.
Consider the Yukata – a traditional Japanese robe, often thought of as a type of casual kimono. It's associated with relaxing moments, such as summer festivals, tranquil evenings after a bath, or unwinding at a traditional inn (ryokan). While embodying a beautiful aspect of Japanese tradition, the Yukata is often reserved only for these special occasions or specific settings.
But what if you, wherever you are in the world, could embrace that feeling of comfort and understated elegance more freely, making it a closer part of your everyday life?
Imagine finding moments in your busy day to reconnect with that uniquely Japanese sense of tranquility, inspired by the ease of the Yukata?
With deep respect for tradition, we've tailored the essence of the 'Yukata' anew, shaping it to gently accompany modern daily life.
No complex dressing, just effortless freedom. Move with ease in incredibly comfortable stretch fabric. A refined silhouette that melts seamlessly into the contemporary urban scene.
Crafted with care by Asakusa artisans, ensuring trusted quality and adding a touch of warmth.
Nanafu strives to offer more than just clothing.
Find serenity each time you wear it, as it brings the gentle hues of Japanese beauty into your everyday – creating small, yet profoundly rich moments.
"Japanese Elegance, Everyday."
This is our sincere wish, and our promise to you.
Nanafu