About Nanafu

We, Nanafu, were established in October 2020.

This is a factory brand from Asakusa.

"Bringing the aspirations of Japanese culture into your everyday life. YUKATA for adults, embodying comfort and beauty."

Based on the concept of "Japanese clothing,"

Nanafu was launched by a cut and sew factory that has been in business in Asakusa for 70 years.

Based on the design of a hot spring yukata,

Generously uses high-quality domestically produced cut-and-sew fabric.

A craftsman from a factory who had been making clothes for department store brands for many years

By carefully finishing each piece

It has an enchanting texture and comfort.

Because it's a cut-and-sew item, it's easy to wear like regular clothing and easy to wash.

It fits your body like a soft blanket,

It is filled with a sense of relaxation and openness.

Fits seamlessly into modern lifestyles

We hope you enjoy the new YUKATA.

About the origin of "Nanafu"

The origin of the brand name Nanafu is,

It is found in the old Japanese word "nafu" (to wilt).

"Nafu [wither]" means that the starch in clothes has worn off and they have become soft.

It also has the meaning of "relaxing your limbs and letting go of tension."

Yukata loungewear will fit your body perfectly,

We hope to provide you with a comfortable and relaxing time.

We chose this name.

Through Nanafu's YUKATA, your everyday life

I hope it will be filled with joy.