[July 10–12 @ Asakusa] Nanafu × CHOTTO MATCHA Joint Pop-Up Store

From July 10 (Friday) to 12 (Sunday), we will be holding a collaboration pop-up at the matcha cafe "CHOTTO MATCHA" in Hanakawado, Asakusa.

Nanafu's yukata and haori will be displayed in the cafe, which will be filled with the aroma of carefully selected high-quality matcha from Shizuoka. You'll have three days to enjoy a cup of matcha while leisurely browsing Nanafu's YUKATA.

Whether you're exploring the streets of Asakusa or on your way home, we've prepared a moment for you to experience summer YUKATA wear.

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CHOTTO MATCHA

https://www.chottomatcha.net/ja

CHOTTO MATCHA is a premium matcha brand and cafe that uses tea leaves grown at the foot of Mount Fuji in Shizuoka Prefecture.
With the vision of "connecting Japanese tea farmers to the next 100 years," Chotto Matcha operates "casual matcha cafes" that blend tradition and modernity in Manila, Philippines, and Asakusa, Tokyo. They aim to redefine matcha not as a special luxury item, but as something that can be naturally incorporated into daily life, exploring new possibilities for matcha through wellness and community.

Nanafu

Nanafu is a YUKATA brand from Asakusa with the slogan "Japanese allure, in everyday life." Using high-quality natural materials, including rare extra-long staple cotton, Nanafu creates comfortable and long-lasting garments through reliable craftsmanship: weaving in Wakayama and dyeing in Kyoto. They offer everyday Japanese wear that you'll want to slip into, not just for special occasions, but as a part of your daily life.

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For three days, you can leisurely browse Japanese attire in a space filled with the aroma of matcha. If you're in Asakusa, please feel free to drop by.