Designers talk about the key points they pay particular attention to when creating yukata loungewear

デザイナーが語る、浴衣ルームウェアへのこだわりポイント - Nanafu|YUKATA

Nice to meet you, my name is Narita, the designer of yukata loungewear Nanafu.
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Let me introduce myself briefly. I have been working as a designer for many years, mainly for department store brands and select shops, focusing on women's fashion. I also have an interest in kimonos, and when I lived in Asakusa, I enjoyed going for walks and shopping in kimonos on my days off.


Then, when I reached my mid-30s, I couldn't find anything that really satisfied my needs, even though I searched for "loungewear for adult women that becomes more attractive with age." So I thought, "In that case, I'll just make it myself," and I designed yukata loungewear, which is what I really wanted, with great care.


This time, we will introduce the key points of yukata loungewear from a designer's perspective.


It's so comfortable you'll want to change into it


-All made in Japan, 100% natural, high-quality materials selected-

Because this is loungewear to be worn every day during relaxation, we paid particular attention to the selection of materials. We use soft, stretchy fabric made in Japan, which combines a relaxed fit without a tight feeling with a beautiful, thrilling look . Each yukata loungewear uses 3-4 meters of luxurious fabric, so you will feel happy and excited the moment you put it on .

Anecdote: In recent years, even select shops have stopped using expensive fabrics in order to keep prices down. At Nanafu, we prioritize the fabrics we want to use.

A modern Japanese design that suits today's lifestyle


The great thing about staying at a hot spring inn is that just wearing it somehow brings out an elegant and attractive femininity. We have created a luxurious design for this hot spring yukata that will fit in with Western-style rooms and hotels .

Hide what you want to hide and look slimmer


Because the obi is tied under the chest, people with large breasts will look slimmer, and people with small breasts will look fuller . It can hide areas you want to hide, such as your upper arms, and it will make you look more elegant and stylish . One of the recommended points of yukata loungewear is that it can make your complexes look beautiful and attractive.


Each piece is carefully sewn by a Japanese craftsman.


Yukata loungewear is developed and produced in collaboration with a sewing factory in Asakusa that has been making cut-and-sewn clothing for 50 years . Currently, Made in Japan clothing distributed in Japan accounts for less than 1.5% of the total , but the skills of the craftsmen are still amazing and the beauty of the finished thread is captivating. Small differences like these make a difference in comfort , silhouette , and durability .

We hope you will experience the quality of our yukata loungewear for yourself.

summary

What did you think?

There are actually many more things I would like to tell you about, but I have narrowed it down to the points that I feel are particularly important.

Nanafu's yukata loungewear is a special piece of loungewear that combines the beauty of traditional yukata with the comfort of modern loungewear.

Why not choose Nanafu as a reward for yourself or as a gift for someone special? It will surely bring quality relaxation to your daily life.

Yukata loungewear available here