The smell of summer, a beating heart.
A fireworks display, a short trip surrounded by beautiful greenery, or a terrace to enjoy the cool evening breeze.
The exciting summer is coming again this year.
"This year, I want to enjoy fashion in a yukata."
While you are excited about these wonderful plans, some of you may suddenly find yourself thinking back to last year's heat .
The sweltering heat, the sticky sweat, the discomfort that clings to your body...
"Long-sleeved yukatas are too hot.
But I want to wear a yukata..."
What if there was one piece of clothing that could free you from this summer dilemma?
I no longer have to endure. Coolness, comfort, and beauty. Nanafu's yukata wear is a special piece that liberates me.
Nanafu's YUKATA promises three "liberations" that will make your summer freer and more comfortable than ever before.
1. Ultimate coolness achieved through two innovations: material and design
Nanafu's goal is not to create a yukata that is simply cool. It is to create an "elegant coolness" that will allow you to fully enjoy Japan's harsh summer. To achieve this, we considered both the [materials] and the [design] .
1. A special "cool" 100% cotton material that is gentle on the skin
This summer, Nanafu offers YUKATA, a special cotton material. It creates a refreshing crispness and firmness like that of fine linen . It won't stick to your skin even in sweaty seasons.
In addition to being cool as the wind passes through, it does not cling to the body, so you can wear it lightly without worrying about your silhouette.
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Cool and comfortable "cool to the touch" - every time it touches your skin, a refreshing feeling will run through you. The cool feeling will give you peace of mind.
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Natural UV protection: Even on days when you are concerned about strong sunlight, the inherent power of the material will gently protect your skin.
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Stay dry all day long with "moisture-wicking" technology. Even if you suddenly get sweaty, it absorbs moisture quickly and dries surprisingly quickly. Free yourself from the uncomfortable sticking caused by sweat and the time it takes to worry about your appearance.
2. Eye-catching mesh design that allows your skin to breathe
Our commitment to coolness doesn't stop at the fabric. We've designed a completely new YUKATA with mesh sleeves , born from a completely new concept.
It looks like a yukata, but feels as cool as a sleeveless top.
The highly breathable mesh material maintains the beautiful silhouette of the yukata.
It provides the same coolness as a sleeveless top.
Every time the wind blows through, you'll be surprised by the overwhelming sense of freedom it gives you, caressing your arms.
It provides essential comfort for any summer occasion .
"I want to maintain a neat look, but I don't want to compromise on coolness."
"The power of design gives you more freedom in your summer"
That is the idea that Nanafu put into YUKATA.
2. It only takes 30 seconds to make. Easy to make, just like wearing clothes.
"Yukata are difficult to put on and take care of..." Nanafu makes that common sense a thing of the past.
Its unique design makes it incredibly easy to put on, just like putting on a dress. Whenever you feel like it, you'll be ready to go out in no time, without any hassle.
And at the end of a fun-filled day, it won't be a bother to you. Just put it in a laundry net and throw it in the washing machine. No need to send it to the dry cleaners or take any special care of it.
Just like washing your T-shirts and blouses, Nanafu will blend naturally into your daily life.
3. A design that combines tradition and innovation to make your heart flutter every time you wear it.
Functionality and convenience alone will not satisfy the soul. What Nanafu values most is the "beauty" that brightens your heart and makes you stand tall the moment you put it on.
While respecting the dignified beauty of traditional yukata, the sophisticated, modern silhouette blends in with modern lifestyles.
It is a yukata, but not a yukata. YUKATA is a completely new fashion wear that expresses your individuality.
Customer testimonials
"I fell in love with this yukata at first sight, thinking it would be so cool to have mesh sleeves! But even more than that, it's incredibly comfortable to wear. The fabric is soft and conforms to the body, so it's stress-free and relaxing."
"The cool pattern and the cool fabric are not see-through, so it's safe! It will keep you cool even in the hot summer! I'm looking forward to wearing it to a summer festival!"
Let's have a great summer
Why not put an end to the summer where you have to give up on your favorite clothes because it's too hot?
Once you're freed from all the patience, a summer that's freer, more comfortable, and more beautiful than ever before awaits you.
