"和の憧れを、日常に"
浅草
江戸時代より続く、職人の技と心意気が息付く街
和の文化が華やぎ、世界と繋がるこの地で
私たちは考えました
日本の美しい伝統、「浴衣」
その凛とした佇まい
特別な日にだけ袖を通す、憧れの存在
けれど、その美しさを
もっと自由に
もっと身近に感じられたなら？
忙しい毎日の中に
ふと和の心を取り戻せる瞬間があったなら？
私たちは、伝統への深い敬意を込めて
「YUKATA」を現代の日常に寄り添うかたちへと
仕立て直しました
着付けのわずらわしさから、あなたを自由に
驚くほど快適な伸縮素材が、動きを軽やかに
洗練されたデザインは、現代の街並みに溶け込み
纏う人の心を、ときめくような高揚感で満たします
浅草の職人たちの丁寧な手仕事が
確かな品質と、温もりを添えて
Nanafuが届けたいのは
単なる衣服ではありません
纏うたびに心安らぎ
日常に和の美しさという彩りをもたらす
ささやかで、豊かな時間
"和の憧れを、日常に"
それが、私たちの願いであり、約束です
Nanafu
"Japanese Elegance, Everyday."
From Asakusa. A town where the spirit and skill of Edo-period artisans endure, where Japanese culture thrives and connects with the world. Here, we began to wonder.
Consider the Yukata – a traditional Japanese robe, often thought of as a type of casual kimono. It's associated with relaxing moments, such as summer festivals, tranquil evenings after a bath, or unwinding at a traditional inn (ryokan). While embodying a beautiful aspect of Japanese tradition, the Yukata is often reserved only for these special occasions or specific settings.
But what if you, wherever you are in the world, could embrace that feeling of comfort and understated elegance more freely, making it a closer part of your everyday life?
Imagine finding moments in your busy day to reconnect with that uniquely Japanese sense of tranquility, inspired by the ease of the Yukata?
With deep respect for tradition, we've tailored the essence of the 'Yukata' anew, shaping it to gently accompany modern daily life.
No complex dressing, just effortless freedom. Move with ease in incredibly comfortable stretch fabric. A refined silhouette that melts seamlessly into the contemporary urban scene.
Crafted with care by Asakusa artisans, ensuring trusted quality and adding a touch of warmth.
Nanafu strives to offer more than just clothing.
Find serenity each time you wear it, as it brings the gentle hues of Japanese beauty into your everyday – creating small, yet profoundly rich moments.
"Japanese Elegance, Everyday."
This is our sincere wish, and our promise to you.
Nanafu